Master Matchmakers® Leaders An App: Appreciate Lab® Verifies Your Dates Before You Meet

The brief type: From 2009 to 2013, professional matchmakers JoAnn and Steve Ward managed VH1’s “Hard prefer.” Throughout six periods, this mother-and-son duo showcased their own talent for motivating, suggesting, and quite often offering a reality check to people searching for love. When not in tv series company, the duo works Master Matchmakers to aid singles discover a relationship through matchmaking and go out coaching. Master Matchmakers supplies personalized information and vetted fits to singles all over the country. These days, the group in addition has innovated a mobile software known as enjoy Lab that authenticates the identity of a stranger before you go on a romantic date. In all aspects of online dating, the Ward family aids better truthfulness and rely on.


In 2003, Steve Ward believed he was on his solution to becoming an investment banker. He had been 22, merely out-of-school, and planning to start his profession, but initial the guy chose to assist their mother aside with her matchmaking business.

JoAnn Ward had a talent for dealing with individuals, yet not with technologies. She was still using processing cupboards, and her daughter planned to improve the lady to an on-line database and web site. He envisioned it to be a quick task. Then, whenever a prospective client asked him for a male’s perspective, he carried out his first intake interview and started initially to recommend fits.

The guy met using the customer and paired their on a first big date. She along with her time struck it well and were shortly interested becoming married. Steve’s very first introduction had been a rousing success, and merely such as that he was addicted.

The next generation matchmaker and President at Master Matchmakers, Steve guides men and women toward satisfying connections with sincerity and authenticity. He’s well-practiced at providing information to singles. Alongside their mother, he co-authored a novel known as “Crash Course in Love.” In all his efforts, the guy expectations to improve the dating knowledge for singles.

Master Matchmakers performs personal interviews and background checks to carefully get to know customers before sending them on a date. Certified mentors and licensed therapists behave as individual coaches and a separate team of full time matchmakers function side-by-side with these coaches to ensure conscientious, hand-selected introductions plus personalized information from years of professional knowledge.

With the help of a commonly seen TV show, “Hard enjoy,” this tiny local matchmaker broadened into a nationwide bridesmaid boutique, offering singles in all 50 claims.

“we are accepting board from around 20 to 40 new customers monthly now,” Steve stated. “We’ve matured into a complete level service with the capacity of helping whoever labors crazy.”

now, making use of innovation to enhance the online dating life of singles, Steve features pioneered a mobile application known as enjoy Lab, that’ll validate your image, authenticate their unique identity with an individual understanding quiz or mobile search, and manage a criminal record check besides.

“in a day and time of conference over cellular basic with regards to internet dating, we designed fancy Lab to grant trust as a service for the whole matchmaking industry,” Steve demonstrated, “but also for those looking a high-touch, personal expertise we are going to continue steadily to give all of our best-in-class, personal mentoring and specialist matchmaking services.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon joining Master Matchmakers, Steve made use of his company instinct, personal instinct, and flair for informing it enjoy it should display all that a matchmaker may be and carry out. This means that, he along with his household quickly gained a lot publicity and interest, culminating in VH1’s reality tv series “Tough prefer,” which ran for six conditions.

From 2009 to 2013, Steve along with his mother hosted and developed this show about singles and lovers in various stages of dating and union crises. They’re straightforward individuals who know how to get outcomes.

“Thanks a lot much for leading myself over the ‘dating trip’ that resulted in Ryan. We’re very happy. The guy includes such to my entire life that I would personally not be able to create by yourself. I never ever believed in soulmates before, but son was I a believer now!” — Maya, a Master Matchmakers client

After period one, Steve recognized the helpfulness of a really love bootcamp, of reading from a person who will tell you the real truth about yourself plus connections. The guy chose to include a date mentoring solution to complement and bolster their matchmaking.

“We desired to supply renewable ways in which we could include worth to an individual’s love life,” he informed united states. “We started to develop a course we believed had been really unique and customized, based on the strategy we were known for: difficult really love.”

The interest in the television show plus the development of the web at the time enabled Master Matchmakers to syndicate their particular solutions across the country.

Date Coaching, coordinating, and Vetting for those throughout 50 States

Master Matchmakers changed a lot since 2003, when publishing and sending photographs via a pc ended up being tiresome and troublesome. In the past, it was a business criterion that matchmakers won’t show their clients photos of their potential time. Your client needed to trust their particular specialist evaluation of attractiveness and being compatible.

Now technological improvements enable Steve and his team to dig further and supply so much more than just an image. Down to the very last information, these matchmakers need to know every little thing in order to generate a knowledgeable match. A complete bio and history check is actually regular working process of this exclusive matchmaker.

Providing personalized solution on the whole nation, the Ward household can assist a huge selection of qualified singles discover person of their ambitions.

An egalitarian matchmaker, Steve rejects the concept of an antiquated enterprize model in which guys pay expensive rates in order to meet women who spend absolutely nothing. Master Matchmakers addresses females relatively and respectfully.

“we serve a top-quality woman,” Steve mentioned. “we appeal to ladies who are extremely determined, profitable, appealing, educated, and seeking meet up with their own equivalent or much better.”

Date Coaching

In their go out mentoring, Steve leaves a focus on recognizing possibilities and being ready to accept performing on them. The guy promotes self-awareness, perhaps not self-consciousness. The guy discusses shifting the paradigm and getting rid of self-imposed obstacles so that the customer is able to fulfill “one.”

“My mentoring gives them the capacity to optimize the opportunities which come their unique method also to observe those opportunities,” he explained. “I’m a numbers guy, so it is all about regularity and preparedness.”

The guy with his staff of informed mentors fulfill face to face to spot patterns, break terrible practices, and then make plans based on how locate, form, and maintain a fantastic union. It’s no wonder their site talks of day coaches as “the blade and shield within love life.”

“Most of the time we just work at assisting individuals develop their own heads,” Steve stated, “to try and consider the reason why it could operate– not exactly why it won’t operate.”


These matchmakers advocate individually. Their job should arrange introductions with appropriate and vetted individuals. Consumers concur upon a specific amount of introductions beforehand, and the matchmakers develop a tailored strategy backed by decades of expertise from inside the relationship game.

“We’re very tactical regarding it,” Steve mentioned, “and in addition we give comments as you go along. We provide the client real constructive critique they won’t get any means.”

Grasp Matchmakers simply take their unique time interviewing and having to learn their clients to make better matches. The point, Steve mentioned matter-of-factly, is to get eliminate the consumer by pairing all of them up with a compatible match.

Sometimes what this means is giving some guidance (or a highly worded fact check) to clients. The attitude regarding the single is simply as essential as personality regarding go out.

Also important, Steve informed united states, could be the capacity to communicate reasonable expectations. “i have discovered over time simply to walk a fine range between giving some one desire and offering someone delusions.”

Background Checks

Before taking on any customer, Master Matchmakers carefully investigates that person’s background. This can include from social networking users to criminal history. The team has actually a wealth of data at their unique discretion to ensure that almost all their customers take the up-and-up.

“undoubtedly and out, we do have the greatest standard of immediate access to controlled information — significantly more than another matchmaker in the united kingdom,” Steve boasted. “we are fundamentally, for every intents and functions, personal detectives.”

Grasp Matchmakers only symbolizes individuals after vetting their background. Whoever signals on agrees to these types of an arrangement. Fostering depend on and sincerity, these matchmakers make certain their clients are upstanding individuals worth being matched. This original element provides the group a competitive side for singles shopping for some added security and detailed investigation.

“We have now incorporated many technologies over the last several years,” Steve stated. “which allows you to-do all of our tasks better and more effortlessly than many other matchmakers nowadays.”

Love Lab has criminal record checks to help keep Daters Safe

Recently, Steve has had on a challenging endeavor, generating a dating resource for singles. He’s used the verification technologies used by Master Matchmakers and condensed it on to a mobile application known as Love Lab. Now anyone can use the internet to confirm the identification of a night out together before conference personally.

This is an important product for singles which put on their own in danger by taking place a night out together with someone they don’t really truly know.

“we wish to come to be a directory site,” Steve described, “to make sure that dating users and just help folks find out more importance of all these applications and services.”

Love Lab utilizes Master Matchmakers’ vetting processes to bring the present day dater some satisfaction. Before going on a date, customers can login discover if someone is who they claim to-be (and the things they state they resemble).  This free mobile software premiered in Sep 2013 features been expanding their reach since that time.

“We’re amid a development of your product,” Steve stated. “we should come to be an independent verification solution for your dating industry.”

The app allows customers self-verify their particular identification and check on the identity of somebody else. Soon it is possible to enter an unknown number, email address, or username of a Love Lab profile to find out if some body you found on line was already verified. Everybody must confirm their details. You can confirm the photographs, for-instance, by firmly taking and uploading an instant selfie to enjoy Lab that is measured and in comparison to your profile photos for likeness.

With a thorough and scrupulous verification procedure, these internet dating innovators aspire to generate an item that decreases the dishonesty, fraud, and threat widespread in online dating sites.

“I’m not very concerned about producing loads of cash at once. I am really establishing something that individuals are likely to desire to use and recommend — and something that solves a really severe problem.”

The Master Matchmakers group Features a Close-Knit, Family Feel

Master Matchmakers is a family-run business. JoAnn Ward could be the chairman, the woman son could be the CEO, along with her daughter is the Executive Director of customer Relations. Lots of their particular matchmakers and date coaches being aided by the business for years and generally are deeply dedicated to the prosperity of every customer.

“We run Master Matchmakers like a family. We’ve a very boutique-style strategy,” Steve demonstrated, including, “My personal mother has constantly said that the one thing that innovation can’t replace is private service.”

JoAnn provides a radiant character that establishes the tone your company as a whole. The Ward family is focused on advising it want it is actually and assisting folks when you’re drive.

“We take the same show of duty in organization,” Steve said, “but she’s more involved in production the success in our client’s lives.”

Recently, Steve has had a lot more of a step straight back from customer strive to concentrate on the improvement the Master Matchmakers business and expansion in the appreciation Lab software. He lets his mommy grab the reins regarding client area, despite the reality they don’t really usually concur regarding the correct strategy.

“There is disagreements with regards to our consumers constantly actually,” the guy mentioned good-naturedly. “If we differ, though, it’s my job to let her win because we made a deal a long time ago that she would have final suppose into the matchmaking organization and I might have final suppose in the entertainment endeavors.”

That arrangement seems becoming useful to all involved â€” this mother-son team scales one another out to supply daters personalized support and technological convenience.

Triumph is actually determined by How Delighted the Clients Are

Over the years, Steve has witnessed a lot of achievements stories of pleased lovers which met, bonded, and discovered really love as a result of Master Matchmakers. Their customer ratings web page is full of testimonials from satisfied consumers.

“let me think 99percent of the people whom retained me personally should do everything over again,” the guy stated, “and I also’m happy with that.”

The guy told united states about a specific young woman who had been wise and effective however in need of some assistance in her own relationship. Steve took the lady on as a customer and started training their become more open-minded. The guy paired the girl with a few unmarried guys but had not located an ideal match.

To get understanding of her personality, Steve requested their to deliver your own reference letter. Her response shocked him. “She felt comfy adequate to choose an ex who was currently remarried,” the guy recalled. “She actually opened to him and acknowledge that she is going right through this knowledge, doing a bit of soul-searching and reflecting on what she could carry out in different ways to meet up ‘the one.'”

Her ex finished up offering the lady path into love. The guy proposed she satisfy a friend of his. The capture was actually that buddy lived-in Seattle while she lived in New York. However, she’d already been coached getting open-minded to options, so she decided to provide it with the possibility. After a number of profitable times, she finished up thinking of moving end up being nearer to this guy, that is now her fiancé.

“She provided me with this gorgeous testimonial for conference this person,” Steve stated. “the reality that I could indirectly influence someone to ensure, actually without launching her to ‘the one,’ she still credits me — for me, that’s something you should end up being proud of.”

Master Matchmakers Blends private Service With Technology

Instead of becoming a good investment banker, Steve Ward provides used their skills as a businessman, spokesperson, matchmaker, and date mentor to push Master Matchmakers into the technical get older. Their own freshly created app, appreciation Lab, is the alternative in supplying singles a secure online dating environment with full criminal record checks.

“we are in a position to consider people’s history very completely — much more thoroughly than just about any some other matchmaker available,” Steve stated. “I’ve basically shrunk that technology into appreciation Lab, but Master Matchmakers however makes use of it in regards to our customers’ reasons also.”

With upfront information, hand-picked fits, and proven dates, Steve appears to corner the business on online dating from beginning to end.

“Our focus is truly being able to provide helpful methods to individuals when you look at the entire dating environment,” he stated. When the high praises of their former consumers are any indication, he’s been enormously profitable to date.

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